About Us

Kelli Rogers

President

Kelli Rogers has led South Wind Public Adjusters since 2008, building one of the region’s most trusted firms for residential and commercial property claim advocacy. With more than 17 years of experience as a licensed Public Adjuster—and a prior career as a critical care registered nurse—Kelli brings a rare combination of technical expertise, compassion, and relentless determination to every claim her team handles.

Under her leadership, South Wind has successfully managed thousands of claims, earning a reputation for precise documentation, strategic negotiation, and unwavering commitment to policyholders. Kelli believes clients deserve strong advocates who understand both the complexities of insurance and the real-world impact a loss has on families and businesses. That philosophy drives the standards and culture of South Wind today.

Kelli is also a respected voice in the industry. She served eight years on the Texas Association of Public Adjusters (TAPIA) board, including as the 2023 President—the first woman to complete a full term. During her presidency, she helped lead the passage of HB 1706, the landmark “Right to Hire a Public Adjuster” legislation, which strengthened consumer protections across Texas.

Dedicated to the future of the profession, Kelli is passionate about mentoring newer public adjusters and promoting ethics, compassion, and professionalism throughout the industry.

Outside the office, Kelli enjoys supporting her two sons, spending quality time with her husband, and dedicating time to the barn, where she continues to refine her jumping skills with her horse, “Limo.”

Mark Woodfin

Public Adjuster

Mark Woodfin grew up in Lubbock, Texas, and graduated with a Bachelor of Science in Construction Engineering Technology from Texas Tech University in 1984. Upon graduating, he moved to Dallas, Texas, and was in estimating and sales for large-scale commercial construction waterproofing and roofing projects for 12 years. Notable projects include Dallas Federal Reserve Bank, JC Penny Corporate Headquarters, Frito Lay Corp Headquarters, and EDS Corp Headquarters. Mr. Woodfin returned to Lubbock, Texas, in 1996 to join his father in the commercial/residential restoration and remodeling industry specializing in insurance-related work. In 2002, upon his Father’s retirement, he became the sole owner/operator of C D Woodfin Construction, Inc. He obtained his Public Adjuster license in 2019 and has worked with South Wind Public Adjusters since then. He is an active member of TAPIA (Texas Association of Public Insurance Adjusters), NAPIA (National Association of Public Insurance Adjusters), IAUA (Insurance Appraisal and Umpire Association), LARCA (Lubbock Area Roofing Contractors Association) and the Lions Club. He is a previous member of the AGC – Associated General Contractors, ASA – American Subcontractors Association, BOMA – Building Owners and Managers Association, WTHBA – West Texas Home Builders Association, and the Lubbock Chamber of Commerce. Mr. Woodfin has been married to Margaret since 1989 and has two sons, Sam and Conor.

Terence (Terry) Alspaugh

Public Adjuster

Terry joined South Wind Public Adjusters in 2019 and has over two decades experience in the claims and restoration industries. Terry found fulfillment early on as an independent adjuster, helping hurricane victims after 4 storms devastated Florida in 2004. Then as a staff adjuster for a large insurer, Terry continued to find joy in educating and assisting clients with their claims until the industry began to shift. He no longer felt like he was allowed to act in the best interest of his clients. As a licensed Public Adjuster dedicated to serving and advocating for those affected by a loss, Terry utilizes his experience from the carrier side and his knowledge of policy to negotiate and settle claims. His experience has taught him there is much more involved when someone suffers a devastating loss of property, and the person is as important as the property. Terry is a member of the Texas Association of Public Insurance Adjusters and the National Association of Public Insurance Adjusters and prides himself in doing the right thing. In the spirit of advocating for the underdog, Terry has spent 33 years working with children and youth of different backgrounds and experiences. He and his wife of 27 years also operate Easy R Equine Rescue in Lubbock Texas. If you have a question about your policy or an insurance claim-contact Terry directly at [email protected].